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4 MEET WORLD DAIRY EXPO’S TEAM
Countless hours go into putting on World Dairy Expo, but a staff of
11 get the job done year after year. Veteran and new staff members
share their insights in this DairyBusiness Weekly roundtable.
By Kayla Jentz
Four new Dairy Expo employees have joined
the staff since last year’s event, supported by a
veteran team with more than 70 years of com-
bined Dairy Expo experience. DairyBusiness
Communications asked the rookies and veter-
ans to share insights and experiences leading
up to this year’s World Dairy Expo. Following
are some excerpts. You can find an expanded
version at www.dairybusiness.com.
was the most cows I had ever seen at a
Ann Marie Magnochi, Cattle Show
Manager: I have two vivid Expo memories.
My initial memory is attending the 1995
National 4-H Dairy Judging Contest. We fin-
ished 9th overall, winning the Holstein breed.
The second memory comes from
2011 – the first time I stepped on
the colored shavings as an exhibitor. I had built
What’s your first ‘Expo’ memory?
up in my head what that moment would be like
Scott Bently, General Manager: I recall the from a very early age, and the awe and gran-
long drive from Iowa, and being overwhelmed
deur I had envisioned as a youngster did not
World Dairy Expo’s staff members have been
by the experience of watching my first show
disappoint. working year-round to put on dairy’s main event,
Crystal McNett, Trade Show & Project
Oct. 1-5, in Madison, Wis. Staff members include: from the ringside railing. It is still my favorite
place to watch a class.
Coordinator: I remember going to Expo as a
(back row, left to right) Crystal McNett, Laurie
Breuch, Scott Bentley and Janet Keller; (mid-
Carrie Jo Leum, Project Specialist: My
young child with my family. Each year we would
dle row) Susan Orth, Ann Marie Magnochi and
first Expo memory is walking around the barns sit in the same section of the Coliseum with our
Ruth Stampfl; and (front row) Carrie Jo Leum, Liz
with my parents when I was little and being
neighbors to watch the Holstein show. A grilled
Matzke, Annette Ziegler and Kelly Bienfang.
cheese sandwich from the Badger Dairy Club
(Photo by Bill Fritsch) amazed at how many animals were there! It
EXPO 7. General information:
Make your plans, chart your
course and get your boarding pass.
6. Virtual tours: Take a five-day, eight-stop tour
without leaving the grounds.
5. Cattle shows and sales (and a look at some
past champions): 2,500 cattle, and colored
shavings. 4. Seminars: Cutting-edge management,
production and forage information.
3. WDE staff: Whether out front or behind
the scenes, these folks make the event ‘go’
2. Meet the (16) dairy cattle show judges (and
1. Get a Trade Show overview, and meet
our DairyBusiness and HolsteinWorld staff
accompanying you on your journey to the
‘Center of the Dairy Universe’