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2013 WORLD DAIRY EXPO PREVIEW THE CENTER OF THE DAIRY UNIVERSE By Dave Natzke Your definition of the “center of the universe” probably depends on whether you view things through the lens of astronomy, religion or psychology. When it comes to dairy, however, there’s little deviation: The “Center of the Dairy Universe” is World Dairy Expo. You won’t need a spaceship – but a GPS and smartphone might help – as you prepare to journey to the 2013 World Dairy Expo, set for Oct. 1-5 at the Alliant Energy Center, Madison, Wis. Fueled by camaraderie, some friendly competition and a universal interest in dairy, more than 70,000 people make the pilgrimage each year. They’re pulled by the attraction of out-of-this world dairy cattle, cutting-edge information, the largest dairy-focused trade show on the planet (and perhaps a grilled cheese sandwich and some ice cream). Companions on the journey include people from 95 countries representing every corner of the globe: dairy producers, industry partners, researchers, students, and people who just love cows. A trip to World Dairy Expo is a great option for a family trip, or an incentive for employees. And, even if you don’t purchase a genetics upgrade for your dairy herd at one of six dairy cattle breed sales, you’ll certainly pick up some production and management ideas to help improve the bottom line of your dairy business. Take a stroll down five miles of aisle in the trade show, featuring equipment, products and services from more than 850 companies and nearly 30 countries. Then, sit back in a comfortable padded seat in the Coliseum (no seat belt required) and compare your placings and reasons with the 16 judges who will rank the 2,500 dairy cattle exhibited on the famous colored shavings, all in search of the next Supreme Champion. There will be plenty to see and experience, new things to learn and memories to create. Admission is $10 daily or $30 for a season pass, parking included. The trade show is open from 9 12 September 2013 DAIRYBUSINESSWEST World Dairy Expo is again the ‘Center of the Dairy Universe’ when it returns to the Alliant Energy Center in Madison, Wis. on Oct. 1-5. a.m. to 5 p.m. daily. So make your plans, chart your course and get your boarding pass for your destination: World Dairy Expo. It’s the “Center of the Dairy Universe.” CATTLE SHOWS More than 2,500 head of the world’s finest dairy cattle will parade at World Dairy Expo 2013. The show schedule includes: Tuesday, Oct. 1 7:30 a.m. – International Jr. Holstein Show 7:30 a.m. – International Ayrshire Show 2 p.m. – International Jersey Show (heifers) 2 p.m. – International Milking Shorthorn Show (heifers) Wednesday, Oct. 2 7:30 a.m. – International Jersey Show (cows/ groups) 12:30 p.m. – International Milking Shorthorn Show (cows/groups) 2 p.m. – International Brown Swiss Show (heif- ers) Thursday, Oct. 3 7:30 a.m. – International Brown Swiss Show (cows/groups) 1:30 p.m. – International Guernsey Show (heifers) 1:30 p.m. – International Red & White Show (heifers) Friday, Oct. 4 7:30 a.m. – International Red & White Show Please turn to page 14 www.dairybusiness.com