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DBweekly 12 DEAR HOLSTEIN FRIENDS: AN INVITATION TO ATTEND THE STARS OF THE UNIVERSE SALE us to use his farm. A huge thank you must go out to Jason Lamoreaux for encouraging us to take on this endeavor. Jason’s sale management expertise has been an invaluable asset. Finally, I must say that for over more than 40 years we have been fortunate enough to develop friendships with Holstein breeders throughout the world. The Holstein cow has been responsible for these countless friendships and we have been reminded of this so many It is an times while making selections for the “Stars of honor and a pleasure to host the first Stars the Universe” sale. It has been humbling to have of the Universe Sale during the 2013 World Dairy so many people across North America willing to Expo in Madison, Wisconsin. participate in this sale. A big heartfelt thank you It is most important to thank everyone who also goes out to everyone who has so graciously has helped make this sale possible. First and consigned their very best cattle to our sale. foremost, I must thank my family, Shelley and Now I would like to share the story of our farm: Parker. They have worked tirelessly to help put this Historically, the farm where Hardy’s Holsteins is sale together. Without Parker’s “social media” located has been owned by the same family since expertise we definitely would not have touched as 1835 when the land was “homesteaded” from many people! Mike Deaver has been fantastic to the Federal Government. It has been continually work with and needs special thanks for allowing farmed by our family ever since and has been the source of various agricultural enterprises ranging from Percheron show horses to Suffolk sheep to Hampshire hogs and since 1961, Registered Holsteins. Hardy’s Holsteins had a meager beginning in the Registered Holstein business and like many others our beginning was spawned from a single 4-H project. Showing cattle combined with some really great 4-H leadership created the spark that resulted in our current herd today. It inspired my desire to spend a lifetime working with registered Holsteins. There have been a lot of changes in our farming operation since we began our Hardy’s Holsteins endeavor. We started in 1961 with one cow in an old beat up stanchion barn on the original 160-acres. Today we have over 3,500 acres of cropland and a modern state of the art robotic milking and calf-feeding facility, in vitro fertilization, GPS cropping technology with milk production and crop yields at levels we could never previously imagine. Our interest in promotion and sales stemmed from many years of interest in creative advertising and promotions dating back to the 1980’s and even earlier. For those that can remember, Hardy’s was among the first to do creative promotion. Back then you would never think of anything more than traditional cattle photos with nothing in the picture except the animal and the straight arm of the person holding her. With the help of creative people such as Ron Buffington, Julie DeLavergne and, of course Shelley Hardy, we did some of the first ¾ angle photos. Personal interest photos like that of the first identical triplets of the breed were featured on the cover of the HolsteinWorld merchandising issue back in March of 1986. There have been a lot of changes since the early days of promotion to the fast paced world of social media today. I am proud to see my son Parker work with creative ideas of this era using Facebook and other social media conduits to show off the high quality cattle we have in our sale this year. Parker has worked tirelessly with Randy Blodgett of the HolsteinWorld to see to it that everyone knows about the “Stars of the Universe” sale. Please come and celebrate the business of Great Registered Cattle – we have a lot of great stars to choose from. There is something for everyone and I am proud of each and every consignment. Gregg Hardy, Hardy’s Holsteins